Overview
PartsNow.ai is an AI-powered agentic commerce platform that connects fleet operators, repair shops, and owner-operators with the heavy-duty truck and trailer parts they need. The company is based in Knoxville, Tennessee, and operates nationwide. Its core offering is Mike, a free AI specialist that helps users identify parts by describing symptoms, uploading photos, or entering a VIN. PartsNow.ai serves the automotive industry, specifically the heavy-duty truck and trailer parts market, and provides access to over 50,000 new and OEM parts from 93 trusted dealers. The platform is designed for English and Spanish speakers and is available 24/7.
Services & Expertise
- AI Parts Identification: Mike uses a deep knowledge base to identify parts from plain language descriptions, photos, or VINs. Users can describe a problem like "grinding noise when braking" and Mike will suggest the likely part and next steps.
- Multi-Channel Access: Users can interact with Mike via website chat, phone call, or text message. Two dedicated phone lines are available: English (865) 290-5485 and Spanish (865) 217-5813, both accepting calls and texts.
- Photo-Based Part Matching: Users can snap a photo of an old part, even without a part number, and Mike will match it to the correct replacement. This is particularly useful for parts with worn or missing labels.
- VIN Lookup: By entering a vehicle identification number, Mike can retrieve specific part information for that truck or trailer, streamlining the search process.
- Parts Catalog Access: PartsNow.ai offers a catalog of over 50,000 new and OEM parts from 93 trusted dealers. Users can browse directly or have Mike order parts on their behalf.
- Ordering and Fulfillment: When a user is ready to purchase, Mike can pull the part from PartsNow.ai and arrange shipping nationwide or free local pickup in Knoxville, Tennessee.
- US Truck Encyclopedia: The site includes a comprehensive encyclopedia of US commercial trucks, covering every make and model from Class 3 to 8, with specs, engines, and history. Mike is integrated on each page to assist with diagnostics.
- Multilingual Support: Mike operates in both English and Spanish, with dedicated phone lines and chat capabilities for each language.
How They Work
The user journey begins when a truck or trailer issue arises. The user can open the website chat, call, or text Mike, describing the problem in plain language. Mike may ask a few clarifying questions, then identifies the likely part and provides guidance on what to check first, including budget alternatives if applicable. If the user wants to order, Mike can pull the part from PartsNow.ai's catalog and arrange shipping or pickup. No account or sign-up is required, and the consultation is free regardless of whether a purchase is made. The entire process typically takes about a minute.
Ideal Client Profile
- Owner-Operators: A solo truck driver experiencing a mechanical issue at 2 a.m. can call or text Mike for immediate diagnostic help and part identification without waiting for a shop to open.
- Fleet Managers: A manager overseeing multiple trucks can use Mike to quickly identify parts for different makes (Freightliner, Peterbilt, Kenworth, etc.) and streamline maintenance across the fleet.
- Repair Shops: A mechanic who has an unlabeled old part can snap a photo and send it to Mike for instant matching, reducing downtime and guesswork.
- Spanish-Speaking Drivers: A driver who prefers Spanish can use the dedicated Spanish line to communicate with Mike in their native language, ensuring clear understanding.
- DIY Truck Owners: An owner who wants to fix a problem themselves can get step-by-step guidance from Mike on what part to order and how to prioritize repairs.
Pricing & Engagement Models
PartsNow.ai's AI consultant Mike is completely free to use. There is no charge for chat, calls, or texts, and no account is required. Users can ask unlimited questions and receive part identification and advice without any obligation. If a user decides to purchase a part, pricing is based on the specific part from the catalog, with options for new or OEM parts. Shipping costs vary by location, but free local pickup is available in Knoxville, Tennessee. The platform does not require a subscription or retainer.
Why Consider Them
PartsNow.ai differentiates itself by offering a free, AI-powered parts consultant that works 24/7 in two languages. Unlike traditional parts catalogs that require users to know part numbers or technical terms, Mike understands plain language descriptions and can even identify parts from photos. The platform's integration with a catalog of over 50,000 parts from 93 dealers ensures that users can not only identify the part but also order it immediately. The company's location in Knoxville, Tennessee, allows for nationwide shipping and free local pickup. PartsNow.ai's focus on heavy-duty trucks and trailers, combined with its AI capabilities, makes it a unique resource in the automotive parts industry.








