Overview
Site Checkups is a website conversion review service operated by Synergy, a small production studio. The platform accepts a public homepage address and returns a plain-English diagnosis of what stops first-time visitors from becoming customers, delivered in under a minute with no account, installation, or tracking code. The company frames the product as a companion to technical audit tools rather than a substitute, since it examines comprehension, trust, and clarity instead of page speed or search rankings.
What They Offer
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Free Diagnosis Report: Each report covers first impression, offer clarity, visitor hesitations, conversion blockers rated by severity, trust gaps, and confusing calls to action, with up to three new reports per day and no sign-up required.
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Growth Plan at $19: A one-time, per-site purchase that converts the diagnosis into before-and-after fixes, including three alternative hero options, replacement button text, retained FAQ answers, and a rewritten search snippet.
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Site Builder Instructions: The plan walks through where to click inside common site editors, guiding headline and subheadline replacement plus layout corrections such as broken heading spacing.
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Competitor and Audience Notes: Buyers can add up to two competitors for comparison, and every plan incorporates answers to five qualifying questions covering goals, traffic, customers, audience, and topics to avoid.
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Desktop and Mobile Review: Reports assess the page on both desktop and phone screens, followed by a free re-check within 30 days and delivery as copyable text, PDF, and email.
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Free Guides and Checklist: A public library of written guides and a 24-point homepage checklist allow site owners to act on recurring findings without paying.
Who They Serve
Site Checkups targets founders whose traffic is not converting into sign-ups, small business owners who assembled their own sites, marketers seeking a second opinion before a launch, and agencies needing a fast, direct read on a client's landing page. Most users are solo operators or small teams working on a single site at a time.
The service publishes an unedited sample report on one of its own properties, bizonlinekit.com, showing both the free diagnosis and the paid Growth Plan output. Refunds are offered within 14 days by email request, and the company states plainly that the product is not an SEO or page-speed audit.
