Overview
Kinetic Pricing is a self-serve pricing research platform built for B2B SaaS founders who want to replace instinct with customer evidence. The core offering centers on four research methods: Van Westendorp price range analysis, Gabor-Granger price point testing, MaxDiff feature prioritization, and full conjoint package and price modeling. Rather than recruiting external respondents, Kinetic Pricing asks founders to bring their own users and distribute generated survey links to mailing lists or in-app audiences. The platform also includes a revenue simulator that models how a proposed price change could affect monthly recurring revenue, along with a workspace that keeps studies, decisions, and outcome checks in one place. Kinetic Pro is offered at $99 per month after a 30-day free trial, with one-time study purchases starting at $149. The product is aimed at startups and established SaaS teams that want a defensible answer before raising or lowering prices. The homepage highlights that a better price can materially change revenue and positions the tool as a way to test price changes with real users and track the outcome over time.
Services & Expertise
Kinetic Pricing offers a range of research methods and decision support tools for pricing teams. The services are built around four study methodologies, each designed to answer a different type of pricing question.
Price Range Finder (Van Westendorp)
This method asks users four pricing questions to identify the range of prices they consider too cheap, a bargain, expensive, or too expensive. The platform calculates the optimal price point from deterministic curve intersections, meaning the same inputs produce the same answer each time. It is positioned for founders who are unsure where the market draws the line and need a credible range before committing to a number. The output includes a recommended price, a range of acceptable prices, and a written recommendation.
Price Point Tester (Gabor-Granger)
This study tests purchase intent across a set of proposed prices and models how revenue would change at each level. It is designed for founders who already have a shortlist of price candidates and need to see which one maximizes revenue while preserving demand. The output includes a recommendation tied to the tested prices, giving a clear next step for the decision. This method is useful when the pricing question is about selecting among a few concrete options rather than discovering an unknown range.
Feature Value Ranker (MaxDiff)
MaxDiff surveys present respondents with sets of features and ask them to indicate which benefit matters most and least. Kinetic Pricing uses this to show which parts of an offer deserve the most weight. The method is useful for prioritizing product benefits, packaging decisions, and messaging before setting a final price. It also helps product teams understand where to focus development effort based on customer preference, especially when a product has many possible features but limited resources.
Package and Price Builder (Conjoint)
The conjoint method combines price and feature attributes into trade-off exercises to compare the combinations buyers actually choose. This is the most advanced study type on the platform and is intended for testing feature and price trade-offs together. It helps founders understand how changes in product scope interact with willingness to pay, which is especially valuable when launching new tiers or bundles. The method produces a more holistic view of how the market values the entire offer rather than each element in isolation.
Revenue Scenario Simulator
Beyond the survey methods, Kinetic Pricing provides an interactive simulator that lets founders enter their current monthly price, paying customer count, proposed price, and expected retention. The tool calculates the potential monthly recurring revenue change, shows the break-even retention rate, and annualizes the upside. The homepage demonstrates a scenario where moving from $49 to $79 while retaining 90% of 200 customers would add $4,420 in monthly recurring revenue, or $53,040 on an annualized basis. The simulator is available without running a study and serves as a quick way to quantify the opportunity.
Pricing Decision Workspace
Kinetic Pro includes a persistent workspace that brings active studies, pricing decisions, and scheduled outcome checks together. Founders can record a decision such as changing from $49 to $79, attach the supporting study, and set a future check to review the result after a set period. This creates a closed loop from evidence to action to review, so pricing decisions are not made in isolation. It also makes it easier to revisit the assumptions behind a price change after market conditions evolve.
Mobile Optimized Surveys and Real Time Monitoring
Kinetic Pricing generates a survey link designed to be frictionless and under two minutes on a phone. As responses arrive, the platform displays the build of price-response curves live. Founders can monitor the data as it accumulates and see when they have reached the threshold needed for a reliable result. The homepage also notes that around 15 valid responses are sufficient for the method to produce an answer.
Free Teardown and Educational Content
The site directs visitors to a free pricing teardown, along with a research section and blog. These resources appear designed to help founders learn pricing fundamentals before running a full study. They also provide a low-friction entry point for evaluating the platform and understanding how the methodology applies to a specific product.
How They Work
Kinetic Pricing is structured around a three-stage decision loop: model the upside, test it with users, and track the decision. In the first stage, founders use the revenue simulator to see the revenue at stake and the retention level needed to break even. This step does not require a survey and can be completed in minutes.
In the second stage, founders choose one of the four study methods and define context by entering details about their product, target segment, and the pricing decision under consideration. The platform then generates a mobile-optimized survey link with a frictionless design. Founders distribute the link to their own users through email, a mailing list, or in-app notifications. The platform does not recruit respondents, so the data comes from people who already have context on the product.
As responses arrive, the platform builds curves in real time. Once a sufficient number of valid responses is collected, which the homepage states as around 15, Kinetic Pricing calculates the optimal price point or relevant decision metric. The output is presented as an answer, not a slide deck, with a price, a range, and a recommendation that founders can act on.
In the third stage, the workspace allows founders to attach the study to a pricing decision and schedule an outcome check. This final step links the original evidence to the actual business result, making it possible to evaluate whether the price change delivered the modeled upside after 30 days or another defined interval. The entire workflow is designed to be completed by respondents in under two minutes on a phone.
Ideal Client Profile
Kinetic Pricing serves B2B SaaS teams that have access to their own customers or users and are facing a concrete pricing decision. The platform is a fit for several specific scenarios.
-
A B2B SaaS startup considering its first price increase: A founder with a product currently at $49 per month and around 200 paying customers wants to know whether a move to $79 is defensible. Kinetic Pricing models the revenue change, tests the price with existing users, and shows the break-even retention rate before the founder commits.
-
A founder who is unsure where to set the price range: When there is no clear market benchmark, the Van Westendorp Price Range Finder helps find the boundaries of what customers consider credible. It is suited for founders launching a new plan or entering a new segment.
-
A product team deciding which features to emphasize in the offer: The Feature Value Ranker uses MaxDiff to identify which benefits drive the most willingness to pay. The team can then prioritize roadmap items and packaging decisions based on evidence rather than internal assumptions.
-
A SaaS company comparing two or three concrete price points: The Gabor-Granger Price Point Tester measures purchase intent at each candidate price and models the revenue outcome. This is useful for a founder who has narrowed pricing options but needs quantitative validation before making a final choice.
-
A company building a new package or bundle: The Package and Price Builder uses conjoint analysis to test how price and features interact. This helps a founder who is introducing tiers, adding premium features, or repositioning an existing offer.
Pricing & Engagement Models
Kinetic Pricing offers a subscription plan and one-time study purchases. Kinetic Pro costs $99 per month after a 30-day free trial and includes unlimited studies across all four research methods. The trial requires a card and can be canceled at any time. For founders who need only a single decision, one-time studies are available from $149 to $499 depending on the method: Price Range Finder at $149, Price Point Tester at $199, Feature Value Ranker at $279, and Package and Price Builder at $499. The site states that setup takes about 10 minutes and there are no consultant fees. The pricing page also mentions a free teardown option, which appears to provide a no-cost entry point for founders who want feedback before committing to a paid study.
Why Consider Them
Kinetic Pricing differentiates itself through its self-serve model and its emphasis on evidence attached to decisions. It does not recruit participants, so founders must have their own user base to survey. This can be a limitation for pre-revenue products, but it also means the data reflects real customers with direct knowledge of the product. The platform's deterministic math and straightforward output make it a lower-cost alternative to pricing consultants. The inclusion of a decision workspace and outcome checks sets it apart from simple survey tools, because it connects study results to business results over time. For B2B SaaS founders who want to change prices with confidence, Kinetic Pricing provides a structured, repeatable way to turn pricing intuition into a documented answer.
